It really is*. Would love to see the Kraft spreadsheet that shows how much sales have increased since they announced the name.
*Unless a batch of iSnack 2.0 was found to have, say, live fire ants wielding razor blades and discarded syringes. Brand awareness isn't everything.
Showing posts with label publicity marketing. Show all posts
Showing posts with label publicity marketing. Show all posts
Tuesday, September 29, 2009
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